Working closely with TGI Fridays, we embraced a transformative task to develop a fresh booking widget for their online platform. The aim was twofold: to enhance user interaction and improve conversion rates. Our focus went beyond just functionality, aiming to simplify the process of reserving a table or booking an experience. Through careful design and user-friendly navigation, we aimed to make the widget efficient and easy to use.

By offering transparent explanations, our primary objective was to empower users with a comprehensive understanding of the available choices. In alignment with TGI Fridays' vision, our mission went beyond redesigning the online booking process; it extended to cultivating greater customer contentment and involvement. This shared effort was driven by the aspiration to not only revolutionise the user experience but also elevate overall satisfaction and engagement levels.